3 Reasons to Start a Podcast

Most of us have a favorite Podcast or two. Have you considered producing one yourself?! Well, if you can’t find one that addresses a topic YOU need, you feel like you have a unique message to share, or if you simply like the idea of trying something new, perhaps now is the time to consider it! Why?

You Can Use It to Promote Your Business 

If you have a business, you’ll already know that using social media and having a YouTube channel are great ways to catch people’s attention. However, it’s never a bad idea to do more marketing, and a podcast might be a good fit. 

When you run your own podcast, you have complete control over the content, so if you want to use it to promote your business, that’s not going to be a problem. Of course, you also need to make sure that the content you record is going to be interesting and helpful to people, otherwise you won’t find an audience, and that defies the point of any podcast. 

It Doesn’t Cost Much to Get Started

If you want to start a podcast, cost is going to be a factor to consider. This is especially true if you’re on a smaller budget, whether you want to start the podcast for yourself or for your business. 

The good news is that you don’t have to spend too much to get started, as equipment prices have certainly come down. You’ll need a laptop, microphone, and headset, and if you want to make things sound professional, a pop filter. If you intend to do any outside broadcasts, then wireless microphone systems should be on your shopping list as well. Once you have your equipment, you can get started. Know that you might have to pay extra to promote your podcast, at least until you can build an audience. 

The Platform Is Still Growing 

This might not seem like a great reason to start a podcast (although it might not be a reason NOT to start one either), but actually, it could be an important factor. If the podcasting platform is still growing, and many more people are going to launch podcasts over the coming years, it makes sense for you to get there first. The earlier you can start your unique podcast, the less competition you’ll be battling against for an audience. 

As time goes on and millions of podcasts are created, it’s going to get harder and harder to be seen (or, rather, heard). We’ve seen the same thing happen with eCommerce stores, for example. Being there at the beginning will ensure that, as long as you offer something exciting and different, you can be there for a long time to come, as well. 

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