If you are a business owner, there are several things you’ll need to think about. You’ll have to consider your marketing strategies and the options available to you. Then there is the question of how to sell your products or services. Then there is your brand; how can you showcase that?
The answer to all of these questions, at least in part, can be found on your website. Or rather, the answer is your website. Without a good website for your business, your online presence may well be non-existent (if you don’t use social media, this will undoubtedly be the case), and that will mean potential customers don’t find you, or, if they do, they might not trust that you are legitimate – after all, what kind of business doesn’t have a website in the 21st century? You’ll lose sales, and you might even lose your good name. With that in mind, here are some of the best ways to create an excellent website that promotes your business, gives it a place in search engine rankings, and makes you money.
Contact Details
It’s easy to forget about some parts of your website when you focus on ensuring the home page looks attractive, and your blog contains plenty of helpful information, both for your customers and SEO purposes. However, by only thinking about these pages and neglecting others, you might be causing your business problems.
One crucial page that you shouldn’t ignore is the contact page. Far from simply being a spot to include your phone number and email address, or perhaps a contact form, this is perhaps the first page your customers will go to, and if it’s not the first, it will be near the top of the list. If this page isn’t right, it will offer a bad impression of your business. Plus, it will mean people can’t get in touch, and you’ll lose out again.
Make sure your contact page includes every possible way to get in touch with you. This shouldn’t just be limited to your email – add your social media links too. If you really want to impress your visitors, why not include a chatbot to answer their questions? Make this page stand out just like your home page and product pages, and it could make a big difference.
Secure Shopping
Identity theft is a big problem, and although buying online is a lot safer than it was when online shopping first came into existence, it does still happen. Add to this the plethora of scams and unsavory fake websites on the web, and you can see why people might be wary if they see your payment system is not secure.
If you have an online store, you’ll need to put special measures in place to make it as secure as possible. If you’re not sure how to do this, outsource the work. It’s far too important to your business to leave things to chance. Part of this security will come from your chosen website host; our recommended WP partner can help you with this.
Easy To Use
A good-looking website is great, and it will certainly help bring you more customers and more sales. However, good looking is not the same as excellent, and since it is excellence that you are striving for, you’ll need to do more. When you push your website to the next level so that it’s substance and style, and not just aesthetics, your sales will increase, and your reputation will grow.
One way to do this is to ensure your website is easy to use. A user-friendly means having links that work and go where they are meant to go, a simple menu system, easy-to-read text, and straightforward instructions. An attractive yet simple website is the goal.